More Than a Nonprofit Website
Given that you’ve got a great nonprofit website – nice design and good content, but there should be more to it.
You can do a lot of things through your website. It’s not only limited to information dissemination, fundraising and marketing your nonprofit organization. Web technologies also provide ways to efficiently manage a volunteer program of your organization. Here are some ways to maximize the use of Internet, particularly your nonprofit website, for your volunteer management:
Online Recruitment
Online recruitment uses internet as portal in employing volunteers. Although online recruitment will not replace traditional recruitment, such as through word-of-mouth, events, newspaper ads, local volunteer center, direct mail and radio/TV ads (these nonprofit recruitment strategies focus only on a specific group of volunteers confined in a single community or area), having an online recruitment in your nonprofit website is the most cost-effective way to reach out and provide updated information to individuals who may want to volunteer.With online recruitment you can reach out to a more targeted group of volunteers with specific expertise, such as grant-proposal writer, an accountant, and a lawyer whose expertise is on nonprofit organization’s set up. Also, the online recruitment caters to volunteers who prefer to transact with the nonprofit organization through the use of Internet such as gathering volunteering information on your website and signing up an online registration form.
Online Volunteering
Online volunteering emerged as the use of internet flourishes in the United States, and then to the rest of the world. This kind of volunteering accomplishes volunteering tasks, completely and partly, through the use Internet and computers at home or at work offices.This group of volunteers prefers to do volunteering tasks online rather than onsite. These individuals are those who are restricted with time constraints, those who are with disabilities and physically incapacitated, and those who are restricted with personal commitments.
Since online volunteering is not confined within a single community or area, your nonprofit organization can take full advantage of using the volunteering services of those who are restricted by location and time. Also, these volunteers are willing to use their own resources such as computers, software and expertise for free, thus augmenting your expenses compared with accommodating onsite volunteers.
These online nonprofit activities will not replace the traditional and existing recruitment and volunteering tasks. But utilizing these activities in your nonprofit website will help you reach out more with less resources. Technologies are developed to help the community and to do more, so why not take advantage of these technologies through your nonprofit website? Think about it.


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